Company Overview and News


Add ALCES
to your dashboard

Headline News

Sit, stay, $500 a day: Animal models earn their keep in TV, films and ad campaigns

2017-07-01 theage.com.au
Amy Peller, a marketing consultant who lives in Hoboken, New Jersey, was in the flagship Banana Republic store in London last winter when she looked up and recognised the model whose picture greeted her.

Sit, stay, $500 a day: Animal models earn their keep in TV, films and ad campaigns

2017-07-01 smh.com.au
Amy Peller, a marketing consultant who lives in Hoboken, New Jersey, was in the flagship Banana Republic store in London last winter when she looked up and recognised the model whose picture greeted her.

CESAR® Brand Is Bringing Holiday Sweaters To The Dogs With The Help Of Ice-T, Mark Ballas And Devon Still

2016-12-05 prnewswire
FRANKLIN, Tenn., Dec. 5, 2016 /PRNewswire/ -- This season holiday sweaters are back in a big way!  CESAR® Brand has introduced its newest holiday campaign, "Matchy-Matchy," and with the help of actor and rapper, Ice-T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, they're showing how matchy sweaters can take dogs from man's best friend to man's cool side kick. "Matchy-Matchy," created by advertising agency AMV BBDO, features a series of short-form videos, engaging social content, support from celebs and social influencers, and a contest giving dog owners a chance to get matchy-matchy with their furry friends.

Mars Petcare US Announces Voluntary Recall Of Limited Number Of Cesar® Classics Filet Mignon Flavor Wet Dog Food Because Of Potential Presence Of Plastic

2016-10-07 prnewswire
FRANKLIN, Tenn., Oct. 7, 2016 /PRNewswire/ -- Today, Mars Petcare US announced a voluntary recall of a limited number of CESAR® Classics Filet Mignon Flavor product due to a potential choking risk from hard white pieces of plastic which entered the food during the production process. CESAR® Classics Filet Mignon can be purchased individually, as well as, in flavor variety multipacks. The Lot Codes listed below are the only affected products.

5 Tips to Bond with Your Dog this Fall

2016-10-05 prnewswire
MISSION, Kan., Oct. 5, 2016 /PRNewswire/ -- (Family Features) Dogs are up for anything. They're your "pawtners" in crime, ready to take on new activities or just the standard walk down the street. Every activity is more fun with a four-legged best friend by your side. As fall settles in, it's a perfect time to try out new adventures. Here are five things you can do this fall with your dog.

Mars Petcare Brings Wet Dog Food Portfolio Together To Drive Category Growth

2016-05-05 prnewswire
NASHVILLE, Tenn., May 5, 2016 /PRNewswire/ -- Mars Petcare, the leader of the wet dog food category, is bringing together its portfolio of wet dog food brands – CESAR®, PEDIGREE®, NUTRO™ and IAMS™ – to grow the wet food category.  Mix Mania is the new creative campaign launching today as a collaboration among these four brands to increase the overall awareness of wet dog food and create growth by spotlighting the most common usage occasion, encouraging dog owners to MIX IN wet food with dry kibble, and LOOK OUT for mealtime excitement and a doggy freak out face to remember.