InvestorKeystone Financial Planning, Inc.
Portfolio Value $ 187,475,000
Current Positions45
Opened Positions2
Closed Positions3


Latest Holdings, Performance, AUM (from 13F, 13D)

Keystone Financial Planning, Inc. has disclosed 45 total holdings in their latest SEC filings. Most recent portfolio value is calculated to be $ 187,475,000 USD. Actual Assets Under Management (AUM) is this value plus cash (which is not disclosed). Keystone Financial Planning, Inc.'s top holdings are Vanguard High Dividend Yield ETF (NYSE:VYM) , British American Tobacco p.l.c. (NYSE:BTI) , Chevron Corp. (NYSE:CVX) , Cisco Systems, Inc. (NASDAQ:CSCO) , and AT & T, Inc. (NYSE:T) . Keystone Financial Planning, Inc.'s new positions include iShares MSCI USA Quality Factor ETF (BATS:QUAL) , CVS Health Corporation (NYSE:CVS) , .

All Keystone Financial Planning, Inc. holdings are listed in the following tables. Data is sourced from 13D/13G, 13F, and N-Q filings. Green rows indicate new positions. Red rows indicate closed positions.

This form was filed on February 07, 2018. Click the link icon to see the full transaction history.

Reporting Period Form Security Opt Imputed
Share Price
Prev
Shares
Current
Shares
Change
(Percent)
Prev Value
($1000)
Current Value
($1000)
Change
(Percent)
2017-12-31 13F-HR CVS / CVS Health Corporation 72.48 30,117 2,183
2017-12-31 13F-HR GSK / GlaxoSmithKline plc 35.47 133,216 129,102 -3.09 5,409 4,579 -15.34
2017-12-31 13F-HR OXY / Occidental Petroleum Corp. 73.65 53,550 49,761 -7.08 3,438 3,665 6.60
2017-12-31 13F-HR PFE / Pfizer, Inc. 36.22 192,976 195,216 1.16 6,889 7,071 2.64
2017-12-31 13F-HR QCOM / QUALCOMM Incorporated 64.02 106,714 102,875 -3.60 5,532 6,586 19.05
2017-12-31 13F-HR TROW / Price (T.) Rowe Group, Inc. 104.92 55,057 19,853 -63.94 4,991 2,083 -58.26
2017-12-31 13F-HR VNQ / Vanguard REIT ETF 82.92 5,837 5,837 0.00 485 484 -0.21
2017-12-31 13F-HR XOM / Exxon Mobil Corp. 83.64 70,391 76,283 8.37 5,771 6,380 10.55
2017-12-31 13F-HR VFC / V.F. Corp. 3,720 0 -100.00 236 0 -100.00
2017-12-31 13F-HR INTC / Intel Corp. 138,634 0 -100.00 5,279 0 -100.00
2017-12-31 13F-HR CL / Colgate-Palmolive Co. 8,800 0 -100.00 641 0 -100.00
2017-12-31 13F-HR ABB / ABB Ltd. 26.82 109,809 109,853 0.04 2,718 2,946 8.39
2017-12-31 13F-HR CSCO / Cisco Systems, Inc. 38.30 198,973 199,195 0.11 6,691 7,629 14.02
2017-12-31 13F-HR T / AT & T, Inc. 38.88 173,296 192,140 10.87 6,788 7,470 10.05
2017-12-31 13F-HR LMT / Lockheed Martin Corp. 321.06 14,110 14,122 0.09 4,378 4,534 3.56
2017-12-31 13F-HR BA / Boeing Company (The) 294.92 41,923 24,400 -41.80 10,657 7,196 -32.48
2017-12-31 13F-HR GWW / Grainger (W.W.), Inc. 236.25 29,056 25,608 -11.87 5,223 6,050 15.83
2017-12-31 13F-HR PAYX / Paychex, Inc. 68.08 89,276 95,384 6.84 5,353 6,494 21.32
2017-12-31 13F-HR CAH / Cardinal Health, Inc. 61.27 6,768 62,786 827.69 453 3,847 749.23
2017-12-31 13F-HR UPS / United Parcel Service, Inc. 119.14 8,910 4,717 -47.06 1,070 562 -47.48
2017-12-31 13F-HR JNJ / Johnson & Johnson 139.72 33,639 33,695 0.17 4,373 4,708 7.66
2017-12-31 13F-HR PM / Philip Morris International, Inc. 105.65 30,215 60,928 101.65 3,354 6,437 91.92
2017-12-31 13F-HR AAPL / Apple, Inc. 169.27 10,929 10,929 0.00 1,684 1,850 9.86
2017-12-31 13F-HR GE / General Electric Co. 17.45 175,119 178,969 2.20 4,234 3,123 -26.24
2017-12-31 13F-HR WEC / WEC Energy Group, Inc. 66.42 56,260 38,798 -31.04 3,532 2,577 -27.04
2017-12-31 13F-HR BUD / Anheuser-Busch Inbev SA 111.58 12,628 16,275 28.88 1,507 1,816 20.50
2017-12-31 13F-HR ABBV / AbbVie Inc. 96.73 5,076 5,076 0.00 451 491 8.87
2017-12-31 13F-HR BTI / British American Tobacco p.l.c. 66.99 124,422 125,332 0.73 7,770 8,396 8.06
2017-12-31 13F-HR XEL / Xcel Energy, Inc. 48.09 22,186 22,186 0.00 1,050 1,067 1.62
2017-12-31 13F-HR KO / Coca Cola Co. 45.88 128,271 137,003 6.81 5,773 6,286 8.89
2017-12-31 13F-HR AMGN / Amgen Inc. 173.88 2,433 25,730 957.54 454 4,474 885.46
2017-12-31 13F-HR SO / Southern Co. (The) 48.12 7,169 7,169 0.00 352 345 -1.99
2017-12-31 13F-HR HDV / iShares Core High Dividend ETF 90.14 71,257 73,775 3.53 6,125 6,650 8.57
2017-12-31 13F-HR UL / Unilever, PLC ADR 55.36 4,317 4,317 0.00 250 239 -4.40
2017-12-31 13F-HR VYM / Vanguard High Dividend Yield ETF 85.63 103,692 98,944 -4.58 8,406 8,473 0.80
2017-12-31 13F-HR SCHD / Schwab US Dividend Equity ETF 51.17 140,491 140,651 0.11 6,575 7,197 9.46
2017-12-31 13F-HR D / Dominion Resources, Inc. 81.06 62,793 70,133 11.69 4,831 5,685 17.68
2017-12-31 13F-HR MCD / McDonald's Corp. 172.10 12,295 12,295 0.00 1,926 2,116 9.87
2017-12-31 13F-HR MSFT / Microsoft Corp. 85.53 32,965 32,761 -0.62 2,456 2,802 14.09
2017-12-31 13F-HR PG / Procter & Gamble Co. (The) 91.88 72,026 73,447 1.97 6,553 6,748 2.98
2017-12-31 13F-HR RDS.B / Royal Dutch Shell Plc 68.29 52,640 51,941 -1.33 3,292 3,547 7.75
2017-12-31 13F-HR CVX / Chevron Corp. 125.18 62,332 62,308 -0.04 7,324 7,800 6.50
2017-12-31 13F-HR EMR / Emerson Electric Co. 69.69 93,210 92,450 -0.82 5,857 6,443 10.01
2017-12-31 13F-HR SNY / Sanofi 43.00 41,277 41,277 0.00 2,055 1,775 -13.63
2017-12-31 13F-HR TOT / Total S.A. 55.30 17,921 17,921 0.00 959 991 3.34
2017-12-31 13F-HR MMM / 3M Co. 235.51 1,673 1,673 0.00 351 394 12.25
2017-12-31 13F-HR DEO / Diageo plc 146.02 21,571 19,176 -11.10 2,850 2,800 -1.75
2017-12-31 13F-HR QUAL / iShares MSCI USA Quality Factor ETF 82.89 29,992 2,486