FIT : Fitbit Stock Research Report

2017-10-11 - by Asif, Contributing Analyst

Fitbit's mission is to help people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals.

Fitbit is transforming the way millions of people around the world achieve their health and fitness goals. The Fitbit platform combines wearable devices with connected health solutions via software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. Its platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight. Fitbit appeals to a large, mainstream health and fitness market by addressing these key needs with advanced technology embedded in simple-to-use products and services. The company pioneered the wearable device market starting in 2007, and since then, The company have grown into a leading global health and fitness brand.

Fitbit generate substantially all of its revenue from sales of wearable devices. The company sell its products in over 55,000 retail stores and in 65 countries, through its retailers’ websites, through its online store at Fitbit.com, and as part of its corporate wellness offering. We seek to continue to build global brand awareness, increase product adoption, and drive sales through its sales and marketing efforts. The company intend to continue to significantly invest in these sales and marketing efforts in the future

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